About the Project

Spring semester 2016, Junior year at Carnegie Mellon University

Duration:  11 weeks

Partners:  Brian Yang & Diana Sun

American Eagle Outfitters was interested in incorporating mobile point of sale (MPOS) in its stores to alleviate the shortage of employees, reduce cash and wrap real estate, and sell more products on the floor. All while offering a similar brick-and-mortal/digital experience to Apple.

My team conducted in-store user research and customer/employee shadowing to better understand the problem space and develop a proper solution. Our research determined that MPOS in and of itself offered no advantage to either employees and customers, so we instead proposed a physical/digital customer experience redesign that focused on the fitting room. Our solution provided a personalized shopping experience, created opportunities to increase sales, offered more insight and oversight to associates, and incorporated MPOS, all into a seamless experience.

Skills Used

UX Research

Customer Journey Mapping

Concept Mapping

Application of Brand Language

UI Prototyping

UX Design

Research Process and Insights

System UI

Try it out!

AEO Associate Fitting Room Tool

AEO Associate Check Out Tool

Customer Fitting Room Tool

Want to learn more about this project?  Fill out the form below.

All rights reserved on project and web content.

Conscience Form  –  2020 Zemering Design

KVK 75732084  –  Amsterdam, NL

All rights reserved on project and web content.

Conscience Form  –  2020 Zemering Design

KVK 75732084  –  Amsterdam, NL