My team conducted in-store user research and customer/employee shadowing to better understand the problem space and develop a proper solution. Our research determined that MPOS in and of itself offered no advantage to either employees and customers, so we instead proposed a physical/digital customer experience redesign that focused on the fitting room. Our solution provided a personalized shopping experience, created opportunities to increase sales, offered more insight and oversight to associates, and incorporated MPOS, all into a seamless experience.